Inside+the+Film+Industry

=__**Inside the Film Industry With Stanley Baran**__ =  These three videos give insight to some of the issues concerning the production and marketing of Hollywood movie system. Media and society class students selected these videos as illustrations of the ideas proclaimed by Steven Baran in his text book //Introduction to Mass Communication.// 

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**Film's Reliance On Marketing Capabilities**


===//"According to Baran, a lot of times movies are made in order to create a “dream factor” or “movie magic.”Because Michael Jackson passed away so close to his premiere date, there were 120 hours of recorded practice time that Sony was able to manipulate into a movie."// - **Craig A Dutton** === 





Synopsis: Trailer for "This is It", the new Michael Jackson movie. 

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**A Crazy Rating System**


===//"NC-17 ratings make the film inaccessible to the category of public that is more likely to be found in a movie theater. Representing roughly 20% of general population, teens and people in their twenties make 30% of moviegoers (Baran, 2010). More and more movies are made especially for them. Therefore, it is understandable why directors are upset about ratings they received."//- **Adriana Tomasevici** === <span style="background-color: #bcd2b6; font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">.

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Synopsis: An inside look at the MPAA's rating system.

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==<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="display: block; font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; text-align: center;">Product Placement Goes Too Far ** ==

<span style="background-color: #bcd2b6; display: block; font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; text-align: center;"> ===<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">//"Product placement in movies has major appeal because as Baran points out, "a product that appears in a movie is in actuality a commercial that lives forever--first on the big screen, then on television and cable, and then on purchased and rented videotapes and disc"// - **Kira Stroh** ===

Synopsis: Director David Lynch gives his opinion on product placement.