Conor+Broderick

__Motorola Phone Focuses on Social Networks__ By Conor Broderick

Motorola has recently come out with a new smartphone to ad to their already extensive line of handsets. While earlier Motorola phones were focused on making calls and sending or receiving texts, the “Cliq” completely revolves around social networking. Sites such as Twitter and Facebook send real time updates to the phone with pictures of the people updating their status. Unlike the operating system the Google phones run on, the Cliq uses a version of the software that can be changed according to the user’s preference. Saul Hansell wrote the article about the phone with a purpose to inform readers about the new technology. This article also is promoting Motorola who has recently been experiencing a downward trend in their handset sales. Throughout the article, interesting items are brought up such as the android operating system the phone uses. The author introduces the term then explains it using relevant quotes from the developers to give readers an understanding of the phone. None of the information in the article is repeated which keeps the reader interested. The phone is marketed at people whose lives revolve around social networking and the internet, so basically everyone. The article is written from a neutral point of view and focuses around the technology rather than talking about potential customers. Not everyone likes Motorola phones though. People who like Verizon or Sprint might view this article as a last effort to save Motorola from going under. People who don’t have T-Mobile might not even bother looking at the story because it has nothing to do with them. The article only talks briefly about the Twitter application but fails to discuss the other functions of the phone. How is the internet quality? What other applications for social networking can be used on the phone. Is it good for blogging. So overall the article is somewhat vague about what applications you actually get with the phone.